CHAPTER TWO LITERATURE REVIEW 2.1 Theoretical Review The Unified Theory of Acceptance and Use of Technology (UTAUT) explains the adoption of web-based information systems in agricultural marketing. It identifies four key determinants: performance expectancy, effort expectancy, social influence, and facilitating conditions (Uba, 2023). Performance expectancy refers to the extent to...
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CHAPTER FOUR: PRESENTATION, INTERPRETATION AND ANALYSIS OF FINDINGS 4.0 Introduction This chapter contains the presentation, interpretation and analysis of the findings. It includes frequency distribution statistics, correlation and regression results. The inferential results were tested and presented as per the objectives of the study which were: This study was guided...
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CHAPTER THREE: METHODOLOGY 3.0 Introduction This section covers the research methodology used for the study. It elaborates the various aspects of the research, such as the design, target population, selection method and data collection tools. 3.1 Research Design The study used a descriptive research design since the main interest was...
