Chapter One: Introduction 1.0 Introduction Over the last 120 years, marketing has undergone a profound evolution, primarily catalyzed by technological breakthroughs that have redefined global business strategies (Turban, 2021). The emergence of digital infrastructure and social media platforms has revolutionized the relationship between businesses and consumers, creating a marketing landscape...
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CHAPTER FIVE DISCUSSION OF RESULTS This chapter discusses the results presented in chapter four in relation to the literature reviewed in Chapter Two, including the researcher’s views and additional findings. 5.1 Demographic Information 5.1.1 Age of the respondents The results in figure 1 in the indicates that most of the...
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CHAPTER FIVE DISCUSSION OF RESULTS This chapter discusses the results presented in chapter four in relation to the literature reviewed in Chapter Two, including the researcher’s views and additional findings. 5.1 Demographic Information 5.1.1 Age of the respondents The results in figure 1 in the indicates that most of the...
