Research consultancy

BETTY POULTRY

 

 

 

 

 

 

TABLE OF CONTENTS

 

TABLE OF CONTENTS. i

CHAPTER ONE.. 5

EXECUTIVE SUMMERY.. 5

1.0 INTRODUCTION.. 5

1.1 OBJECTIVES. 5

1.2 BETTY POULTRY PRODUCTS. 6

1.1          COMPETITORS AND COMPETITIVE ADVANTAGES. 6

1.4 MARKETING MIX.. 6

1.5 MANAGEMENT CAPABILITIES. 7

1.7 FINANCIAL STANDINGS. 7

1.8 PARTNERSHIP SUCCESS FACTORS. 7

1.9 PROFIT FORECAST. 7

CHAPTER TWO.. 9

2.0 VISION.. 9

2.1 MISSION.. 9

2.1 MOTTO.. 9

CHAPTER THREE.. 10

BUSINESS IDEA.. 10

3.0 INTRODUCTION.. 10

3.1 PRODUCTS THAT WILL BE SOLD BY BETTY POULTRY.. 10

3.2 MAIN CUSTOMERS FOR BETTY POULTRY PRODUCTS. 10

3.4 KEY PRODUCTS THAT COMPANY WILL OFFER.. 11

3.5 SWOT ANALYSIS. 11

STRENGTH  OF BETTY POULTRY.. 11

WEAKNESS OF BETTY POULTRY.. 11

OPPORTUNITIES. 11

THREATS. 12

3.6 CONSUMER’S PROFILE.. 12

3.7STRATEGY IMPLEMENTATION.. 12

3.8 COMPETITIVE EDGE.. 13

3.9 PEST ANALYSIS. 13

CHAPTER FOUR.. 14

MARKETING PLAN.. 14

4.0 INTRODUCTION.. 14

4.1 MARKETING STRATEGY.. 14

4.2 TARGET CUSTOMERS. 14

4.3 MARKETING MIX.. 14

4.3.1 PRESENTATION OF SOME OF BETTYPOULTRY ’S PRODUCTS. 14

4.3.2 PRICE.. 14

4.3.3 PROMOTION AND ADVERTISNG.. 15

4.3.4 PLACE.. 15

4.4 MARKET SIZE AND TREND.. 15

PRODUCTS. 16

CHAPTER FIVE.. 17

FORM OF BUSINESS. 17

5.0 INTRODUCTION.. 17

5.1 PARTNERSHIP NAME.. 17

5.1.1 Advantages of Partnership. 17

5.1.2 Disadvantages of Partnership. 18

5.2 OWNERSHIP. 19

5.3 LOCATION.. 19

5.4 PARTNERSHIP OBJECTIVES. 19

5.5 PRIMARY PRODUCTS OF THE PARTNERSHIP. 20

5.6 THE LEGAL FORM OF THE PARTNERSHIP. 20

CHAPTER SIX.. 21

STAFF. 21

6.0 INTRODUCTION.. 21

6.1 ORGANISATION.. 21

6.2 STAFF PERSONNEL AND THEIR ROLES. 21

6.3 OTHER EMPLOYEES. 21

6.4 PARTNERSHIP STRUCTURE.. 22

6.5 BETTY POULTRY ORGANISATION CHART. 22

6.6 OTHER INVESTORS. 23

6.7 BOARD OF DIRECTORS. 23

6.8  EMPLOYEE REMUNERATION.. 23

WAGE BILL/PAYROLL. 24

CHAPTER SEVEN.. 25

7.0 INTRODUCTION.. 25

7.1 TAXES. 25

7.2 LABOUR.. 25

7.3 LICENCE AND PERMITS. 25

The company will get working permits from mukono district local government so that it operates legally. 25

CHAPTER EIGHT. 26

8.0 INTRODUCTION.. 26

8.1  COSTS IN INVOLVED.. 26

CHAPTER NINE.. 27

FINANCIAL PLAN.. 27

9.0 INTRODUCTION.. 27

9.1   STATEMENT OF INITIAL OUTLAY.. 27

9.2   IMPORTANT ASSUMPTIONS. 28

9.3   SALES AND COST PLAN FOR BETTY POULTRY IN 2018. 28

Statement of financial position for the years ending 10th June 2019. 30

Statement of comprehensive income for the year ending 10th June 2020. 31

STATEMENT OF FINANCIAL POSITION FOR THE YEAR ENDED 10th JUNE 2021. 32

CASH FLOW STATEMENT FOR THE PERIOD ENDED 10th JUNE 2018. 33

CHAPTER TEN.. 34

REQUIRED START UP-CAPITAL.. 34

10.0 START UP CAPITAL.. 34

CHAPTER ELEVEN.. 35

SOURCES OF START-UP CAPITAL.. 35

11.0 Introductions. 35

CURRICULUM VITAE.. 36

CURRICULUM VITAE.. 38

 

 

CHAPTER ONE

                                                 EXECUTIVE SUMMERY

1.0 INTRODUCTION

Mukono district

BETTY Poultry will be a manufacturing and service partnership producing eggs, meat, and manures plus other products out of their local eggs. With the vision “to be the leading Poultry and empower people with in Uganda and east Africa at large”, mission “to provide quality products and create sustainable customer base”, And a motto “your health is our pride”.

BETTY Poultry will commence on 10th June 2023. The partnership will be located in  (Nabuti) where the site has already been land scaped in Nabuti , Mukono District. It is owned by two partners who came up with a proposal of starting up a farm after studying the market place around and since it is in the middle of big towns like Bukerere, Namugongo, Nabuti and Seeta and also surrounded by schools which may need big supplies thus the population is big. The partners are Nanfuka Gloria and Luyiga Lillian.

The competitors include Biyinzika Enterprises, UGACHICK Poultry Breeders, Kiddawalime Poultry and Ssesa Poultry among others.

The partnership’s target customers are roadside food sellers, restaurants, bakeries, schools and individuals who act as whole sellers and retailers. The  partnership  is  aiming  at  producing  superior  products to  be  able to  compete  favorably  on  the  market this  is  fostered  by  factors  like technological, economic, political and  physical  factors.

1.1 OBJECTIVES

  • Below are the objectives of BETTY Poultry.
  • Providing Quality products to the client’s taste and preference.
  • Establish a strong poultry partnership in and around the region.
  • Creation of employment opportunities for the people around the area.

1.2 BETTY POULTRY PRODUCTS

 

The partnership will provide products such as chicks, eggs, manure, chicken, feeds and also incubation services to all the regular customers. BETTY also intends to produce special genetically modified eggs and chicken in the near future for not only the areas around but also in the entire Africa where meat is highly demanded like Japan, China and Asia.

PRODUCTS TO BE EXPECTED BY OUR CUSTOMERS

Chicken                                                         Chicks

 

Manure                                                          Eggs

 

  • COMPETITORS AND COMPETITIVE ADVANTAGES

 

The partnership will face competition from farms in the poultry industry and they include Biyinzika enterprises Ltd, UGACHICK Poultry Breeders, Kiddawalime POULTRY among other small emerging POULTRY. Such competition will be a stumbling block for the quick developments of the partnership because they already occupy the market which the partnership also intends to target. They have got a well advertising that the partnership will adopt after a period of two months and adopt new strategies once in operation. However, they have some weaknesses which the partnership will exploit and gain a competitive advantage such as reluctance to change to an ever changing customer taste of eggs like the present desire of large eggs in size no matter the price may be.

 

1.4 MARKETING MIX

Our prices will be attractive to enable customers buy our products.

Our products will be eggs, meat (chicken), manure and other poultry products.

Promotion will involve special offers like price discounts, transportation of products to customers premises and advice of customers among others. Advertisement will run in all media houses in an effort to enlighten the public about the products being offered on the market’

Customers will be reached through dealers like wholesalers and retailers who will cover all markets within and around mukono town which will reduce on the length of distribution, we will also have delivery vans that will help customers who buy n bulk and those in different locations.

 

1.5 MANAGEMENT CAPABILITIES

 

The partnership will have 2owners who will be trained in management field such that the entrepreneur takes over as the chief executive, whereas the other equity shareholders acquires the executive directing position, according to their equity contribution in capital structure.

The management team will consist of accounting and finance officer, estates manager and other casual workers.

This will help management to get the necessary information because the management team will be skilled according to the field they will occupy.

1.7 FINANCIAL STANDINGS

The partnership will use initial capital which will be contributed by the owners and a stanbic Bank loan of 50 million which will be paid back in installments basing on the terms and conditions as per the loan which will be attached to it.

Contribution from owners will be from personal savings and donations from their families, friends plus well-wishers. The debt will cover needs such as construction of building because the land is yet available, purchase feeders, connecting to utility services like water, electricity that will be sufficient for the initial operation in the production of the products such as eggs, incubation services to the regular customers, chicks.

1.8 PARTNERSHIP SUCCESS FACTORS

The partnership will succeed in various ways, and some will be;

Supply a variety focus on customer satisfaction

Delivering the products in time.

Exploit weaknesses of the competitors.

1.9 PROFIT FORECAST

The partnership will react to maximizing profits that will get fields like buying the raw materials from the supplier at least at a low price. The partnership will make normal profits in a period of 2and half years as from potential customers.

These profits would be used to pay the loan, expand the partnership also acquiring more equipment.

 

 

 

 

 

 

                                             CHAPTER TWO

2.0 VISION

The vision will be; “To be the leading POULTRY and empower people within Uganda and Africa at large”.

 

2.1 MISSION

The mission will be; “To provide quality poultry products to each clientele segment and create a sustainable customer base”.

BETTY Poultry intend to be the largest poultry product producers through building the partnership’s motto “Your health is our pride”

 

2.1 MOTTO

BETTY Poultry intend to be the largest poultry product producers through building the partnership motto, “your health is our pride”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER THREE

BUSINESS IDEA

3.0 INTRODUCTION

The poultry industry has been on a rather high profit in Uganda, but, the culture of consuming poultry products on an individual basis and eggs in particular is gradually picking with in Uganda. This gives this nature of business a very high potential. Poultry farming and especially on an individual basis as recently in the last 15 years has not been highly developed since it requires a heavy capital outlay yet  available financial support for such business in the hands of individual investors. This requires the entrepreneur to commit a portion of their own equity into the undertaking, which will be further facilitated by a Post Bank loan to enable boost the investment and capital structure of the farm.

 

3.1 PRODUCTS THAT WILL BE SOLD BY BETTY POULTRY

  • CHICKEN
  • CHICKS
  • MANURE
  • EGGS

3.2 MAIN CUSTOMERS FOR BETTY POULTRY PRODUCTS

 

  • Roadside food sellers
  • Restaurants
  • Bakeries
  • Schools
  • Whole sellers
  • Farmers

3.3 SELLING WAYS

  • Personal selling
  • Selling to retailers and supermarkets
  • Selling to wholesalers

 

3.4 KEY PRODUCTS THAT COMPANY WILL OFFER

 

In Uganda most of the business which operate in poultry products donot have good customer care and therefore this is the gap that will be filled by BETTY poultry.

BETTY poultry will specifically engage in eggs by supplying it to the major supermarkets so that customers are able to get products in time.

 

3.5 SWOT ANALYSIS

 

STRENGTH  OF BETTY POULTRY

  • Quality products.
  • Cheap labour.
  • Affordable prices
  • Good location
  • Product diversity
  • Supply in time

WEAKNESS OF BETTY POULTRY

  • Inadequate capital
  • Low market being new in the market

 

OPPORTUNITIES

 

BETTY Poultry has identified several future opportunities from which it expects to take driver’s seat within the industry. Some of the identified opportunities may include but not  to the under listed.

  • Providing a variety of a full range of quality eggs, chicken, chickens and manure among others on the market from which the customers can have choice. This is based on our objective of providing quality products.
  • Favorable government policies. The taxes charged on the products in the industry are minimal in comparison to tariffs in other industries in addition to the simple legalities involved in the undertaking beside protection laws for local producers.

 

THREATS

These will have an impact on the success or failure of BETTY Poultry as a partnership undertaking and these have been identified as;

  • Too many small scales competitors who provide low price and relatively low quality products.
  • Unfavorable government policies such as payment of fees for transportation of corns and other equipment to and from the farms such as eggs collectors and incubators among others.
  • Acquiring market, a substantial market is already occupied by a certain though negligible number of poultry.

 

3.6 CONSUMER’S PROFILE

The consumers of BETTY Poultry will range from children to adults, low to high income earners, students, to non-students, the uneducated to educated, rural to urban settlers, homesteads to hotels and restaurants and wholesalers to retailers of poultry products. This will generally depend on their demand which has to be fulfilled in accordance with the vision and mission of the partnership.

3.7STRATEGY IMPLEMENTATION

BETTY Poultry will penetrate the market through frequent and aggressive advertising policies such as constant radio and Television adverts in all media houses, sponsoring for renown events such as PAM awards, musical launches, and other programs intended to help the needy. BETTY Poultry has identified its market as busy hotels, restaurants, schools, bakeries and individuals among others in the region that mind about quality and treasure their life in addition to providing quality products. BETTY will strive to ensure clientele loyalty as well as positive public and media support.

3.8 COMPETITIVE EDGE

BETTY POULTRY’ competitive edge will be provision of high quality products placing timely responses to the request of customers’ opinions and complements or complaints to enable the partnership fight unnecessary competition from small processors relative to the quality provided.

3.9 PEST ANALYSIS

The partnership will also analyze its external environment for which it has no control as analyzed below.

Political factors such as government regulation, policies and strategies, taxes business and industry. Government is trying to go into international treaties that are aimed at reducing consumption of genetically modified foodstuffs and actually in some countries they have banned while in others, strict measures of production are already in place thus it’s the onset of such regularities that the investment becomes risky and complex.

Economic factors such as movement in trade cycles, level of disposal incomes, interest rates and inflation which have a greater impact on the consumption patterns of the client for example with in a slum, a rational customer will find it easier to reduce consumption of poultry products but maintain the level of health and education services in the home which on the other hand has a negative impact on the investment though it would be better otherwise with in a boom.

Social factors such as aging consumer, increase in one parent families, attitude towards poultry products and culture for example in Buganda where women used not to eat chicken.

Technological factors may include changes in production methods, advancement in research and development in the production of better poultry products like eggs and chicken. This is in addition to creation and innovation of breeds that do not only have a shorter period to maturity but have a shorter gestation period too coupled with attainment of maximum weight desired by the customers.

 

 

 

 

CHAPTER FOUR

MARKETING PLAN

4.0 INTRODUCTION

BETTY Poultry being a new venture will follow a strong marketing plan which will enable the partnership to capture a reasonable market.

4.1 MARKETING STRATEGY

BETTY Poultry plans to introduce 5% pricing of the product in the first month and it will co- sponsor local athletic charitable events such as offering support to babies homes, to raise visibility of their brand names.

 

Sales strategy will be building customer loyalty in the new market. BETTY Poultry will increase its sales through searching for new clients using intensive advertising schedule.

4.2 TARGET CUSTOMERS

BETTY Poultry will sell its products to different market segments. The market segments include the poor and rich, young and old, male and female. Geographical and economic segmentation will be considered and the major customers will be retailers and wholesalers, food vendors and individuals. More than 2/3 of the total market is located in and around Mukono town and Namugongo which will enable distribution of the products easier.

4.3 MARKETING MIX

4.3.1 PRESENTATION OF SOME OF BETTYPOULTRY ’S PRODUCTS

4.3.2 PRICE

Pricing products is a very important thing in business .This can be possible after analyzing the overall objective of the business, prices of competitors and other factors at large.

The price will be attractive to enable customers buy the product. That price will cover the costs incurred during production as well as maximizing sales and profits of the farm. The predicted price is as below;

 

 

TABLE OF PRICE LISTS

ProductQuantityPrice (Per Unit)

UGX Wholesaler

Price (Per Unit)

UGX Retailer

Eggs30150200
Fresh Chicken30045005500
Birds30040005000
One Day old Chicks300500700

 

Generally, prices will be determined by forces of demand and supply and the cost associated to production.

4.3.3 PROMOTION AND ADVERTISNG

It will involve special offers like price discounts, transportation of products to customer’s premises, and advice of customers among others. Advertisements will be run in all media houses in an effort to enlighten the public about the products being offered on the market.

4.3.4 PLACE

Customers will be reached through dealers like wholesalers and retailers. These will cover all markets with in and around Mukono town which will reduce on the length of the distribution channel. In addition, the partnership will have four delivery vans that will help customers buy in bulk and those in different geographical locations.

4.4 MARKET SIZE AND TREND

The market size and trends will be determined by the market share which is the amount of the market in terms of sales revenue or value held by the firm.

TABLE SHOWING FORECASTED MARKET SHARES

CATEGORYCHARACTERISTICSMARKET SHARE (%)
BakeriesDaily eggs used in cake baking20%
Hotels, restaurants and road side food vendorsEveryday customers35%
Wholesalers, supermarketsMain dealers45%
Total  

 

PRODUCTS

  • CHICKEN
  • CHICKS
  • MANURE
  • EGGS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

        CHAPTER FIVE

FORM OF BUSINESS

5.0 INTRODUCTION

BETTY Poultry as an agricultural farm will be a partnership i.e. retiring members and admitting new ones. The partners will be Gloria Nanfuka and Luyiga Lillian.

5.1 PARTNERSHIP NAME

 

The partners have chosen to trade as BETTY Poultry as their business name depending on the fact that the project is going to be done in their home district of Mukono. For the start, the partnership intends to expand and take on its first sales in their home district and for this matter poultry farming in the area will be developed before it is spread to other districts of the country and after made international.

5.1.1 Advantages of Partnership

  • Capital – Due to the nature of the business, the partners will fund the business with start up capital. This means that the more partners there are, the more money they can put into the business, which will allow better flexibility and more potential for growth. It also means more potential profit, which will be equally shared between the partners.
  • Flexibility – A partnership is generally easier to form, manage and run. They are less strictly regulated than companies, in terms of the laws governing the formation and because the partners have the only say in the way the business is run (without interference by shareholders) they are far more flexible in terms of management, as long as all the partners can agree.
  • Shared Responsibility – Partners can share the responsibility of the running of the business. This will allow them to make the most of their abilities. Rather than splitting the management and taking an equal share of each business task, they might well split the work according to their skills. So if one partner is good with figures, they might deal with the book keeping and accounts, while the other partner might have a flare for sales and therefore be the main sales person for the business.
  • Decision Making – Partners share the decision making and can help each other out when they need to. More partners means more brains that can be picked for business ideas and for the solving of problems that the business encounters.

5.1.2 Disadvantages of Partnership

  • Disagreements – One of the most obvious disadvantages of partnership is the danger of disagreements between the partners. Obviously people are likely to have different ideas on how the business should be run, who should be doing what and what the best interests of the business are. This can lead to disagreements and disputes which might not only harm the business, but also the relationship of those involved. This is why it is always advisable to draft a deed of partnership during the formation period to ensure that everyone is aware of what procedures will be in place in case of disagreement and what will happen if the partnership is dissolved.
  • Agreement – Because the partnership is jointly run, it is necessary that all the partners agree with things that are being done. This means that in some circumstances there are less freedoms with regards to the management of the business. Especially compared to sole traders. However, there is still more flexibility than with limited companies where the directors must bow to the will of the members (shareholders).
  • Liability – Ordinary Partnerships are subject to unlimited liability, which means that each of the partners shares the liability and financial risks of the business. Which can be off putting for some people. This can be countered by the formation of a limited liability partnership, which benefits from the advantages of limited liability granted to limited companies, while still taking advantage of the flexibility of the partnership model.
  • Taxation – One of the major disadvantages of partnership, taxation laws mean that partners must pay tax in the same way as sole traders, each submitting a Self Assessment tax return each year. They are also required to register as self employed with HM Revenue & Customs. The current laws mean that if the partnership (and the partners) bring in more than a certain level, then they are subject to greater levels of personal taxation than they would be in a limited company. This means that in most cases setting up a limited company would be more beneficial as the taxation laws are more favourable (see our article on the Advantages and Disadvantages of a Limited Company).
  • Profit Sharing – Partners share the profits equally. This can lead to inconsistency where one or more partners aren’t putting a fair share of effort into the running or management of the business, but still reaping the rewards.

5.2 OWNERSHIP

The partnership will be co-owned by Gloria  Nanfuka and Luyiga lillian, though there will be some shares that will be on for those who will be interested of 20%. The shareholders will also be regarded as owners in the partnership.

5.3 LOCATION

The partnership will be located in (Nabuti) in Mukono District. The main reason as to why we decided it to be located here is because it is an administrative and residential area, besides the space is enough for future expansion of the partnership. The farm will also have to set up service centers though out the region. Other location determinants for BETTY Poultry have been established to include the following.

  • Enough land for expansion. The place where the farm will be put or established is large and this will allow future expansion for the partnership that will be after the third year when it has gained profits.
  • Accessibility to and from the town centre, the vicinity to all those who may want to come to the farm.
  • Power supply. The fact that Mukono is an administrative, residential and recreational area, the power is available hence minimal power shortages.
  • There is enough market for the farm products. Mukono being a highly populated area gives the farm already market for the products.

5.4 PARTNERSHIP OBJECTIVES

The objectives of BETTY Poultry will be as listed below.

  • Provide quality poultry products to the client’s taste and preferences.
  • Establish a strong poultry farming partnership in and around the region.
  • Creation of employment opportunities for the youth with in the area as a contribution to poverty eradication campaign.

5.5 PRIMARY PRODUCTS OF THE PARTNERSHIP

The main products will be fresh eggs, chicken, chicken feeds, manure and chickens and incubation services among others. The farm intends to expand in case of any opportunity in terms of service provision and product expansion.

5.6 THE LEGAL FORM OF THE PARTNERSHIP

The partnership will be registered by the registrar of companies. This will be in accordance with the partnership Act Chapter 10 of the Uganda Laws. The partnership will also be registered with the Uganda National Bureau of Standards (UNBS), which will confirm its requirements, policies and regulations. It will also be registered with the International Standards Organization (ISO) which will help to facilitate and introduce international trade. The partnership will also have patent rights and copyrights, which will protect the partnership’s operation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER SIX

STAFF

6.0 INTRODUCTION

The section will be made up of all persons that will be in charge of running the partnership and their duties plus the level of skills each will own.

6.1 ORGANISATION

BETTY POULTRY will be organized in a way that will allow management act within the expected standards set by the partnership director.

6.2 STAFF PERSONNEL AND THEIR ROLES

Ms. Gloria Nanfuka is the proposed Chief Executive Officer of the business and the chairperson of the board of directors; she is expected to take en- all, Administrative and policy making responsibilities of BETTY Poultry She holds a Bachelor’s degree with Honors in procurement and logistics management education from Kyambogo university. She has worked with profound poultry producers within the Uganda like Ugachick and thus the partnership is intended to base on her wide knowledge and expertise for an early high start.

Ms. Luyiga Lillian will be the partnership’s executive Director. He will act as the Human Resource Manager of the partnership. He holds a Bachelor’s Degree in accounting and finance from Makerere University. He worked as General Manager for Ken Chick a re-known Kenya poultry company based in Nairobi for 4 years; he has an experience of 2 years and has the managing skills like motivation, perception skills. He will be in charge of motivating employees, training them in-some-fields, recruiting and expulsion where required.

6.3 OTHER EMPLOYEES

Since this is an innovative investment, the policy will be to employ staff in compression to the available jobs and clients. The Estates Department, Accounting and Finance and sales, marketing officers and casual workers will be proposed as soon as the first Board of Directors meeting takes underway hence for the start we shall leave the offices vacant.

 

 

 

6.4 PARTNERSHIP STRUCTURE

The structure of/partnership will be flat and all decisions will originate from the above that is from the board of directors and pass through the heads of departments. The partnership will be equipped with qualified and skilled personnel. The partnership will establish a structure that will be followed by the employees.

6.5 BETTY POULTRY ORGANISATION CHART

CHIEF EXECUTIVE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.6 OTHER INVESTORS

As per now, there are no other investors but they will be admitted in future in order to raise capital for the expansion of the firm.

6.7 BOARD OF DIRECTORS

This will consist of partnership directors Ms. Gloria Nanfuka and Ms Luyiga lillian

These will be assisted with top management which will mediate between shareholders and partnership to bridge any conflicting gap between the two sides. The board of directors will help in the following ways;

Motivating employees to ensure efficiency and effectiveness in the operation.

Making important and influential decisions of the partnership

Providing enough funds to run the business.

Advancing the partnership to its greater expansion

6.8  EMPLOYEE REMUNERATION

The employees will be remunerated according to the work done and also the contribution towards the partnership. Their salary will be based on the work they will be doing and the position they will hold in the partnership.

The following table shows the personnel plan for BETTY Poultry.

 

 

 

 

 

 

 

WAGE BILL/PAYROLL

 NUMBERSALARY (SHS)ANNUAL (SHS)
CHIEF EXECUTIVE1500,0006,000,000
EXECUTIVE DIRECTOR1450,0005,400,000
GENERAL MANAGER1300,0003,600,000
ACCOUNTING1150,0001,800,000
SALES AND MARKETING380,0002,880,000
ESTATES DEVELOPMENT450,0002,400,000
CAUSAL WORKERS445,0002,160,000
TOTAL151,575,00024,240,000

 

 

 

 

 

 

 

CHAPTER SEVEN

LEGAL RESPONSIBILITIES AND INSURANCE

7.0 INTRODUCTION

The company will be located in -Nabuti, Mukono district. This is for easy access in terms of transport. The labor is readily available due to high population within the area. Supply of water, materials or resources and electricity is also easy here.

7.1 TAXES

BETTY Poultry will pay all the necessary type of taxes to ensure that that is its not affected.

However being a poultry business it does not pay a lot of taxes like other business, what the key taxes it will need mainly to pay will be mainly mukono  taxes.

It will also pay all the necessary type of taxes that is needed for the business to pay.

7.2 LABOUR

BETTY Poultry products will ensure that all employees are paid in time and this will ensure that employees are satisfied and willing to play by the rules of the organization.

7.3 LICENCE AND PERMITS

The company will get working permits from mukono district local government so that it operates legally.

 

 

 

 

 

 

 

 

CHAPTER EIGHT

COSTING

8.0 INTRODUCTION

 

The partnership will provide its customers with the finest and top of the range of product packages for all kinds of poultry products including eggs, incubation services to regular customers, chicks like day old and week old chicks and chicken feeds

8.1  COSTS IN INVOLVED

 

EQUIPMENTSNUMBERPRICE PER UNIT (UGX)TOTAL
DIRECT MATERIAL COSTS
CHICKEN TROUGH40005002,000,000
LAND AND BUILDINGS59,000,00045,000,000
CHICKEN FEEDS MIXERS26,000,00012,000,000
LOOSE TOOLS4,000,000
INCUBATOR25,000,00010,000,000
TOTAL  73,000,000
INDIRECT COSTS
INSURANCE3,600,000
ELECTRICITY450,000
INSTALLATION5,500,000
TOTAL9,550,000
GRAND TOTAL82,550,000

 

 

 

 

 

 

CHAPTER NINE

FINANCIAL PLAN

9.0 INTRODUCTION

BETTY Poultry will strive to pursue financial regulation principals and policies that have been designed to ensure easy access to resources and to achieve effective financial control through monitoring and carrying out required corrective measures needed. The financial information will also be needed to protect, compare and evaluate the partnership earning, profitability, liquidity, efficiency and leverage Rons thus aid the decision making process towards other investments and assessing in such investments.

120,000,000 shillings is needed over the next five years to purchase chicken troughs, land, building, chicken feeds mixers, loose tools and equipment and the incubator.

9.1   STATEMENT OF INITIAL OUTLAY

ITEMAMOUNT
CHICKEN TROUGHS2,000,000
LAND AND BUILDINGS45,000,000
CHICKEN FEED MIXERS12,000,000
LOOSE TOOLS AND EQUIPMENT4,000,000
INCUBATOR10,000,000
TOTAL73,000,000
ADD CAPITALISED EXPENDITURES 
INSURANCE3,600,000
ELECTRICITY450,000
INSTALLATION5,500,000
TOTAL9,550,000
GRAND TOTAL82,550,000

9.2   IMPORTANT ASSUMPTIONS

The assumptions taken into account while formulating the projected statements include;

  1. The salaries are expected to remain constant for all the years put in consideration.
  2. The sales are expected to increase due to an increasing demand in the area
  • Insurance expenses will also be kept at constant.
  1. Advertising expenses are also expected to be in the initial year but fail in the subsequent years.
  2. Depreciation of fixed assets is expected to be at 25% rate annually

 

9.3   SALES AND COST PLAN FOR BETTY POULTRY IN 2018

JANFEBMARAPRILMAYJUNEJULYAUGSEPOCTNOVDEC
SALES35,075,00070150000105225000140300000175375000210450000245525000280600000315675000350750000385825000420900000
DIRECT MATERIAL COST144159022883180443247706576636087207951086495412100911314115327216129743118144159020158574922172990824
DIRESCT SALES COSTS14,415,9022883180443247706576636087207951086495412100911314115327216129743118144159020158574922172990824
GROSS PROFIT6,243,1961248639218729588249727843121598037459176437023724994556856188764624319606867515674918352
INDIRECT COST6,125,700.7012251401183771022450280330628503.536754204428799054900560655131306612570076738270873508408
NET PROFIT117,495.20234990.4352485.6469980.8587476704971.2822466.4939961.61057456.811749521292447.21409942.4

 

 

STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 31ST JUNE/2018 POULTRY

 

PARTICULARAMOUNT (SHS)
Revenue turnover420,900,000
Material and direct costs(345,981,650)
Gross profit74,918,350
Operating expenses 
Farming overheads(18,467,550)
Direct farm wages(316,583,450)
Administrative expenses(23,457,408)
Total73,508,408
Net profit before taxes1,409,942
Taxation(144,524)
Net profits after taxes1,265,418

 

 

 

 

 

 

 

Statement of financial position for the years ending 10th June 2023

 

ParticularsAmount
Assets 
Non-current assets15,459,303
Current assets 
Inventory of raw materials10,000,000
Trade receivables40,000,000
Tax deposite3,000.000
Cash and bank15,006,250
Other assets11,299,865
Total94,765,418
Equity and liabilities 
Reserves1,000.000
Retained earnings1,265,418
Non-current liabilities 
Stanbic bank loan50,000,000
Current liabilities 
Trade payables40,000,000
Tax provision2,500,000
Total 94,765,418

 

9.4 SALES AND COST PLAN FOR BETTY POULTRY 

Statement of comprehensive income for the year ending 10th June 2024

Particulars Amount
Revenue turnover510,000,000
Material and direct costs201,000,000
Gross profits309,000,000
Operating expenses 
Farming over heads(20,000,000)
Direct farm wages(110,000,000)
Administrative  expenses(23,000,000)
Total(153,000,000)
Profit before tax156,000,000
Taxation50,000,000
Profit after tax106,000,000

 

 

 

STATEMENT OF FINANCIAL POSITION FOR THE YEAR ENDED 10th JUNE 2024

 

PARTICULARSAMOUNT (SHS)
ASSETS 
NON CURRENT ASSETS 
Fixed assets15,459,306
Current assets 
Inventories of materials13,450,000
Trade receivables52,900,000
Cash and bank15,006,250
Tax deposit9,880,010
Other assets30,012,500
Total136,708,066
Equity and liabilities 
Capital reserves99,017,374
Retained earnings256,818
 99,274192
Non-current liabilities 
stanbic bank loan30,012,500
Current liability 
Payables7,225,350
Tax provision196,024
Total7,421,374
Total equity and liability136,708,066

 

 

 

 

 

 

 

 

CASH FLOW STATEMENT FOR THE PERIOD ENDED 10th JUNE 2024

 

JANFEBMARAPRILMAYJUNE
SALES35,075,00070150000105225000140300000175375000210450000
DIRECT MATERIAL COST144159022883180443247706576636087207951086495412
DIRESCT SALES COSTS14,415,9022883180443247706576636087207951086495412
GROSS PROFIT6,243,1961248639218729588249727843121598037459176
INDIRECT COST6,125,700.7012251401183771022450280330628503.536754204
NET PROFIT117,495.20234990.4352485.6469980.8587476704971.2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER TEN

REQUIRED START UP-CAPITAL

10.0 START UP CAPITAL

The partnership will use initial capital which will be contributed by the owners and a Stanbic Bank loan of 50 million which will be paid back in installments basing on the terms and conditions as per the loan which will be attached to it.

Contribution from owners will be from personal savings and donations from their families, friends plus well-wishers. The debt will cover needs such as construction of building because the land is yet available, purchase feeders, connecting to utility services like water, electricity that will be sufficient for the initial operation in the production of the products such as eggs, incubation services to the regular customers, chicks.

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ELEVEN

SOURCES OF START-UP CAPITAL

 

11.0 Introductions

The organization will get start up capital from its saving and income

The director will be able to get this capital from their personal saving, where the directors will contribute all their money from personal income

The majority share holder will be Nanfuka Gloria

Centenary bank loan will be equal to 50,000,000, which will be got from stanbic Bank

 

 

 

 

 

 

 

 

 

 

 

 

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