The products of Kimara diaries are Moo fresh yoghurt which is sweet yoghurt packed in different sizes like sizes like Half liter , 1 liter , 2 liters and 3 liters and other measurement are also available.

The company despite the several challenges it is facing it has a big demand for its yoghurt this is because Uganda as country has few yoghurt processing industries. It is basing on this unexploited market that Moo fresh yoghurt is seeking to exploit and become even more successful.

Currently due to lack of high-tech equipment’s Moo fresh yoghurt is using poor machines to make yoghurt however because of high demand the sales are extremely high for a startup company which is 2 years in the business.

The location of Moo fresh yoghurt in Nakawa industrial Located in Nakawa division is one of the most urban parts of the country with a large growing youthful population who have considerable income therefore Moo fresh yoghurt will capitalize on this large population to ensure that it increase its sales at the moment the capacity of 100 liters a day by Moo fresh yoghurt is small and this therefore makes the company unable to serve all the people who wish to buy its products.

Due to growing Demand for moo fresh yoghurt and a small processing capacity therefore it is imperative for the organization to secure funds so that they are able to buy better equipment to process yoghurt and meet the large market for yoghurt.

Since Uganda is blessed with long horned cows, Moo fresh yoghurt will therefore use this as its key strength to ensure it source milk cheaply from the retailers to enable it make yoghurt and a cheap cost and export it to foreign countries like Dubai, Qatar, Turkey.

Moo fresh yoghurt started its production in May 2020 with a total production of 100 liters of yoghurt a day since the organization lacks the necessary machines, the yoghurt is made locally and this makes Moo fresh yoghurt get a profit of more than 3,500,000 shillings monthly, however currently the company is seeking to get funders to enable it purchase large scale equipment to enable Moo fresh yoghurt to produce more than 10,000 liters of yoghurt a day. The organization needs better equipment this therefore means that the organization needs funding to enhance its output. When the production is increased to 10,000 liters therefore the total monthly profitability will be at 35,000,000 shillings.

OBJECTIVES

To increase capacity of Yoghurt processing from the current 100 liters to 10,000 liters a day
Providing Quality yoghurt
Open other Branches in other Towns like Kampala, Jinja, Iganga, Mbale, soroti, Gulu and Hoima
Creation of employment opportunities for the people around the area.

MOO FRESH YOGHURT

The sole proprietor will provide quality yoghurt in different size to its customers.

COMPETITORS AND COMPETITIVE ADVANTAGES

The competition in yoghurt processing is still very low in Uganda since there few companies and yet Uganda has over 42 million people and the incomes of these people is rising steadily this means these people need to consume animal protein.

Currently yoghurt manufacturing firms in Uganda is still dominated by few well established firms in Uganda.

List of available yoghurt companies in Uganda

The following are the large licensed milk and yoghurt processing companies in Uganda The list is not exhaustive, however they are the big players in Ugandan market.

Milk Processor	Community	Capacity (liters per day)	Year established	Products
Fresh Dairy	Kampala	500,000	1964	Fresh milk, Ultra-high temperature (UHT) processed milk, Extended shelf life (ESL) milk, butter, ghee, yoghurt, and milk powder
Jesa Farm Dairy Limited	Kampala	80,000	1994	Fresh milk, ESL milk, and yoghurt
Pearl Dairy Farms Limited	Biharwe, Kashari, Mbarara District	500,000	2012	Milk powder, butter oil, ghee, skimmed milk powder, full cream milk powder, UHT milk.
Amos Dairies Uganda Limited	Akageti, Kiruhura District	400,000	2014	Anhydrous milk fat, ghee, casein, and whey
Paramount Dairies Limited	Kakoba, Mbarara	15,000	1992	Cheese and cream
GBK Dairy Products Limited	Mbarara	50,000	1996	UHT processed milk and yoghurt
Holland Dairy Limited	Kamwookya, Kampala	10,000	2012	Cheese
Vital Tomosi Dairy Limited	Rushere, Kiruhura District	100,000	2015	UHT processed milk and yoghurt

From the above table it is therefore right to conclude that the yoghurt processing companies are located mainly in Kampala and Mbarara and therefore the location of Moo fresh yoghurt in Nakawa Industrial area , Kampala is huge advantage since the few big players have been lacking a considerable competitor and above all the the number of yoghurt processing companies are few.

MARKETING MIX

When Moo fresh yoghurt gets funding it will ensure that its yoghurt processing capacity is greatly enhanced to about 10,000 liters of yoghurt everyday, the prices will be attractive to enable the customer buy the products of Moo fresh yoghurt since currently there are few big players.

MANAGEMENT CAPABILITIES

Moo fresh yoghurt currently is being managed by Mr. Tom oluka who has passion for the business and is working hard to ensure that the Moo fresh yoghurt business is one of the largest companies in Uganda.

Financial standings

The sole proprietorship was started with the saving of Mr. Tom Oluka, with an initial saving ,

FUNDING REQUIREMENTS BY MOO FRESH DIARY TO ENHANCE YOGHURT PROCESSING

ITEM	Quantity	Price
Processing plant	1	100,000,000
Pastuerrizer	1	50,0000,000
Can	2	5,000,000
Refrigerators	2	5000,000
Milk coolers	1	5000,000
Packing machines	3	6,000,0000
Total		675,000,000

VISION

The vision will be; “To be the leading yoghurt producer in Kampala and the rest of the region in East Africa”.

MISSION

The mission will be; “To provide quality yoghurt to the clients at affordable prices”.

MOTTO

Moo fresh yoghurt will ensure that it distributes quality yoghurt to the areas around Kampala and east African region.

CHAPTER THREE

PRODUCTS THAT WILL BE SOLD BY MOO FRESH YOGHURT

Vanilla Yoghurt
Straw berry yoghurt

All these will be packed in different sizes.

MAIN CUSTOMERS FOR MOO FRESH YOGHURT

Organizations
Shops
Universities
Individuals
Restaurants
Schools
Whole sellers

SELLING WAYS

Personal selling
Selling to retailers and supermarkets
Selling to wholesalers

SWOT ANALYSIS

STRENGTH OF KIMARA DIARIES

Quality products.
Cheap labour.
Affordable prices
Good location
Product diversity
Supply in time

WEAKNESS OF KIMARA DIARY

Inadequate capital

OPPORTUNITIES

Kimara diaries has identified several future opportunities from which it expects to take driver’s seat within the industry.

Providing a variety of a yoghurts in different packages so as to enhance client convenience and increase sales.

THREATS

These will have an impact on the success or failure of Kimara diaries.

Too many small scales competitors who provide low price and relatively low quality products.

WAGE BILL/PAYROLL

Currently due to limited capacity of Kimara Diaries the organization doesnot have staff on permanent pay roll.

Workers	Salary
Accountant	400,000
Marketing officer	400,000
Production	400,000
Director	600,000
Total	1,800,000

Management organization

National id of applicant

MOO FRESH YOGHURT APRODUCT OF KIMARA DIARIES

TABLE OF CONTENTS

CHAPTER ONE.. 3

EXECUTIVE SUMMERY.. 3

INTRODUCTION.. 3

OBJECTIVES. 4

MOO FRESH YOGHURT. 4

COMPETITORS AND COMPETITIVE ADVANTAGES. 4

MARKETING MIX.. 6

MANAGEMENT CAPABILITIES. 6

PRODUCTS THAT WILL BE SOLD BY MOO FRESH YOGHURT. 8

MAIN CUSTOMERS FOR MOO FRESH YOGHURT. 8

SWOT ANALYSIS. 8

STRENGTH OF KIMARA DIARIES. 8

WEAKNESS OF KIMARA DIARY.. 8

OPPORTUNITIES. 9

THREATS. 9

WAGE BILL/PAYROLL. 9

CHAPTER ONE

EXECUTIVE SUMMERY

INTRODUCTION

Kimara diaries is a yoghurt making sole proprietorship business that is located in Nakawa, Industrial area, Plot 42 A, Tel: 0774629773/075340466.