Research consultancy
CHAPTER THREE
METHODOLOGY
3.0 Introduction
This chapter outlines the research methodology, including the research design, data types and sources, sample size and selection, data collection tools and methods, data presentation and analysis, data collection procedures, and study limitations.
3.1 Research Design
The study employed a descriptive research design, utilizing both qualitative and quantitative approaches for data collection. The qualitative design was used to gather non-numerical data, exploring participants’ perceptions, feelings, and motivations. This approach helped in developing sub-themes to support the quantitative data. The quantitative design, on the other hand, involved the systematic empirical investigation of observable phenomena through statistical, mathematical, or computational methods.
3.2 Data Type and Sources
3.2.1 Primary Sources
Primary data was collected from 30 selected respondents using questionnaires designed to address the study’s research questions. The primary data was essential because it provided fresh, unused information, minimizing errors in the data.
3.2.2 Secondary Sources
Secondary data was collected to complement the primary data. It was gathered from libraries, research reports, journals, and articles in the form of a literature review, providing relevant background information for the study.
3.3 Sample Size and Sampling Procedure
3.3.1 Sample Size
A sample refers to a subset of items selected from a population for study (Baron, 2011). A total of 30 respondents were selected for this study, representing the larger population. The sample size was determined using Krejcie and Morgan’s (1970) formula, which is simple and time-efficient for determining sample sizes.
Table 3.1: Sample Size
Category | Population | Respondents | Method |
---|---|---|---|
Management | 5 | 5 | Purposive |
Staff | 25 | 24 | Simple Random |
Local Leaders | 1 | 1 | Purposive |
Total | 31 | 30 |
3.3.2 Sampling Procedures
The study utilized purposive sampling, a cost-effective and time-efficient method suitable when there are limited primary data sources. This method was beneficial for exploring situations where intuitive understanding was necessary. To minimize bias, simple random sampling was also employed, particularly with clients. This method is free of classification errors, requires minimal prior knowledge of the population, and is easy to interpret. It is ideal for scenarios where little information is available about the population, and data collection is random and cost-effective.
3.4 Data Collection Methods and Procedures
3.4.1 Questionnaires
Structured questionnaires with pre-coded answers were administered to respondents. This method was practical and efficient for collecting large amounts of information from a significant number of participants in a short time. The data collected could be quantified, allowing for easy analysis and comparison with other research findings.
3.4.2 Interviews
Interviews were used to gather in-depth data through direct interaction between the researcher and the respondents. This method allowed for clarification of misunderstandings and built a rapport between the interviewer and interviewees, enhancing mutual understanding. The interview process provided fresh, primary data relevant to the study.
Before data collection, the researcher ensured that the research instruments, especially the interview guide, were approved. An introductory letter from the university was obtained, and the researcher introduced herself to the relevant authorities. Consent from participants was sought, and appointments were made to facilitate smooth data collection.
3.5 Data Processing and Analysis
After data collection, the data was cleaned and entered into a computer using Microsoft Excel. Quantitative data was analyzed using descriptive statistics, including frequencies and percentages. Qualitative data was analyzed through content analysis. The findings were presented using tables and figures in a report format.
3.6 Limitations of the Study
Several challenges were encountered during the research process:
- Time Constraints: The limited time for conducting the research made it difficult to obtain exhaustive information. To address this, the researcher worked diligently to meet the deadline.
- Financial Limitations: Limited financial resources, such as transportation and stationery costs, posed a challenge. The researcher mitigated this by seeking financial support from sponsors.
- Slow or Non-Response: Some respondents were unresponsive or delayed in providing information. The researcher mitigated this by making convenient appointments and encouraging respondents to participate promptly.
- High Expectations from Respondents: Some participants expected incentives in exchange for their information. The researcher addressed this by ensuring that respondents provided information voluntarily and willingly.